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Writing a press release is a rite of passage for any marketer. As a document, it’s one of the most important tools in your arsenal: it’s essentially a declaration of exciting news for your company. If you don’t have any experience writing press releases, or you’d just like a refresher, let us help you out. Our expert content writers have created a template that’s free to download.
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What is a press release? A press release is a document that gives journalists the information they need to decide whether or not they want to cover a story. For local or industry titles, a well-written press release that includes compelling quotes can be published, almost without change. On a national publication, the journalist will almost.
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In fact, some of them will write the press release for you, too. PR Newswire is a popular choice among business owners. You can become a member and start sharing press releases with one of the largest online communities. Wrapping up. Learning how to write a press release is a priceless skill for any entrepreneur.
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A press release should easily fit on a side of A4. A main story on a page is likely to be around 300-350 words. Don’t write 600 words. You’re just making work for the journalist who will have to cut it back. If they decide your story would make a double-page feature or a long read on the website then they will get in touch and interview you.
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To help you write your press release, here is a sample of one and a breakdown of its elements. Before we start: the question of when to send your press release to your contacts is an important one. If you want journalists not to publish a story right away you can mention “Under embargo until” on the press release.
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The last step in writing a press release is to write the phone number (s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.
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The piece is written in a style that is straightforward, easy to read and to-the-point. You will also need an angle that will make your story stand out - usually the main benefit or point of interest. If the angle is people-related it is likely to be even more successful.
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This includes company logo as a visual reminder of your organization. Centered at the top of your press release, write “Press Release” in Times Roman font 72 point. You can always reduce it down to as low as 24 point if you need to squeeze a few extra lines into the release.
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Your best chance of getting a story about your business into the mainstream media is to write a press release. An original, interesting, and relevant press release. This article will serve as the ultimate guide to help you write your very own press release.
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You can get these data from your press release distribution report: top-tier press release services usually provide clients with full lists of sites that picked up their press releases. Finally, the most important question to ask yourself is whether you got any write ups from notable sites in your niche. This last criterion is by far the most.
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A press release should be written in the third person as if someone else is writing about this event or news, other than the writer. Always send any supporting images or graphics that will be used or was a part of this event or news.
Learn MoreA press release is essentially a pitch, so you must be careful to adopt the right tone and showcase the value of your organisation to stand out from the crowd. Before you start, make sure the story you want to send is truly newsworthy and contains a fresh angle.
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